The MGCB communique on responsible gambling at the Super Bowl is not without context. Gambling is considerably widespread in the US, with over 85% of adults claiming to have gambled at least once throughout their lifetime. According to the International Center for Responsible Gaming, at least 2-3% of adults in the US have a gambling problem and at least another 1% have a gambling disorder.
Within the Michigan context, statistics have hardly been favorable. In a report released by the National Council on Problem Gaming, Michigan ranks among four states that have failed to meet many minimum established standards for responsible gambling. These standards are adopted in seven states of the US where online gambling has since been legalized. Of those seven states, Michigan ranked fourth.
Michigan was deemed to have only covered 36 of 59 responsible gambling measures that states are advised to adopt. The Wolverine State has failed to conduct staff training as it relates to responsible gaming, nor has the state provided a comprehensive information-based policy. In addition, Michigan was ranked low for the absence of research programs and data-driven transparency reports.
As expected, the state further ranked low on gambling promotion due to its failure to establish a commitment to responsible advertising. In January 2023, Michigan sportsbooks were accused of promoting online sports betting on college campuses.