For years now, traffic on popular sportsbooks has always surged across the US on Super Bowl weekend. But this year, it appears things are a little bit more intense. According to a report by Eilers & Krejcik Gaming (EKG), the estimated betting handle from Super Bowl bets will cross $1.25 billion on Sunday.
Although most of the bets are pre-match wagers, the figure is still quite mind-blowing. Besides, according to the report, live bets on Sunday will account for 10-15% of the total handle from Super Bowl Sunday. For context, this estimated betting handle accounts for 1.2% of the total wagers accepted across the US in 2023.
The EKG report suggests that Las Vegas punters will account for the most bets, with about 12.8% of wagers coming from Sin City. New York is projected to have the second highest number of bettors.
On the other hand, the American Gaming Association further estimates that more than 67 million adult Americans will bet on the biggest NFL game of the year. As a result, the total betting handle from the event may soar to a whopping $23 billion.
In a completely different report from BetMGM, though, BetMGM has placed far more Super Bowl Bets than any other jurisdiction in the US. So, like it or not, Michiganders are key to where the betting pendulum swings this Super Bowl, even with the Detroit Lions out of the showdown.