There is no gainsaying that Michigan online casinos contributed to the state’s status as one of the top three gambling markets in the country. In fact, the Wolverine State has seen its revenue from iGaming experiencing remarkable growth.
In 2022, iGaming revenues in Michigan reached $1.58 billion. This figure grew the following year by 21.6% to reach $1.92 billion.
According to projections from H2 Gambling Capital, the iGaming revenue will maintain an upward trend in 2024. The Michigan iGaming market will most likely record a gross win exceeding $2 billion.
Based on this positive outlook, it is not surprising that Bragg Gaming Group decided to gain a foothold in the State of Michigan as an appropriate “next step” in its expansion project. The company already has fully functional operations in top iGaming markets in the US including Pennsylvania and New Jersey.
Bragg’s chief operating officer for the Americas, Kunal Mishra, intimated that the company will “continue to strengthen our relationships with key iGaming operators in North America, and the expansion with Golden Nugget in Michigan is a testament to our successful strategy”.
“This achievement builds on Bragg’s existing collaboration with Golden Nugget, aligning with the company’s vision to deliver cutting-edge gaming solutions to players in the rapidly growing U.S. iGaming market.”
According to the press release, Bragg Gaming Group plans to contribute to the long-term growth of its collaborators and offer players an optimum gaming experience. The company intends to achieve through its “high quality, engaging content”.