Still on new products but from another segment of the industry, PrizePicks is introducing a free-to-play version in Michigan, with plans for a wider rollout thereafter.
Brian Huss, Vice President of Innovation at PrizePicks, emphasized the significance of the free-to-play format, marking it as the initial step towards introducing various game types. Huss stated in a press release, "This new free-to-play format is the first of new game types to come and opens the door for us to reach sports fans who may not already be familiar with PrizePicks."
Similar to its paid counterpart, the free-to-play version involves creating parlays with two to six player over/under bets, assigning specific credit amounts to each selection. Participants start with 1,000 credits, and the top 100 finishers daily can win cash prizes ranging from $2 to $250, provided they finish with at least 1,001 credits.
The legality of PrizePicks' gameplay has been a subject of scrutiny, particularly with the Michigan Gaming Control Board deeming the pay-to-play game illegal due to its resemblance to sports betting and involvement in proposition bets.
However, by offering a free-to-play alternative, PrizePicks raises the question of whether the activity can be classified as betting when no financial transactions are involved. Despite attempts to seek clarification from the MGCB on this matter, responses remain pending.